Turning his passion into his profession was a natural progression as well as a true achievement. Since he was born, Nicolas Todt grew up in the world of Motor Racing so for him. Thanks to the association with Nicolas Todt and his partners, Ronni contributed to create a new ambitious project that will be at the forefront of the karting industry, through original sporting, marketing and communication initiatives in support of the product, the brand and the Birel ART dealership network. In 2014, Ronni launched a new era for Birel, by joining forces with ART Grand Prix to give birth to Birel ART.
In 2000, Ronni launched the increase the number of karting fans, but soon became very famous not only in Italy but also in America and in many European countries. Ronni achieved not only important results with the racing team but also introduced important technological and commercial innovations: in 1997, for example, Birel presented Torsion, the first Birel chassis designed only by a computer.
In 1994, he started to organize and manage the newborn Birel Motorsport: under his guide, Birel Motorsport won 4 consecutive titles from 1997 to 2000, including 3 world titles with Gianluca Beggio and the last in 2019 with Marijn Kremers. After some racing experience - including the participation in the Italian 125cc Grand Prix championship in he 90s, Ronni joined his father and grandfather in the management of Birel. With heart, pride and enthusiasm we keep alive the passion for the racing world and allow all those who love the thrill of driving to be able to do it in great safety and at high technical levels and performances.īorn in 1972, Ronni Sala - grandson of Umberto Sala, Birel’s founder - comes from a motorsport passionate family: Guido, Umberto’s brother, was a motorbike rider and so Ronni grew up with the motorbike passion and when he was 4 years old only, Ronni received his first motorcycle. Our company is a big family with a strong sense of belonging, human resources are very important for us and ours is a team where competence and passion always go hand in hand.īirel ART - for more than 60 years we have continued the passion for a sport that has formed and continues to train all the F1 drivers. We are always in step with the times, curious and open to new things to grow our skills and offer excellence. The passion for motorsport is the sap that drives us to set ambitious goals to satisfy our customers.
#2014 YAMAHA BOLT ART FILES PLUS#
Our plus is the ability to combine the development of advanced technological solutions with the craftsmanship and experience that distinguishes us. We represent a company where tradition and innovation come together every day to feed the legend of the Birel ART brand.
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